Pick a product, set your budget, and watch your real ROI and cost per signed case update live. One signed case usually pays for the entire test.
Each lead includes everything your intake team needs to evaluate the case and reach out immediately, with no extra research required.
We have spent millions in ad spend building AI powered, client intent funnels for legal cases, not generic lead forms. Our AI voice and SMS automation handles the heavy lifting while your team focuses on signing cases.
Representative feedback from personal injury and MVA firms running the program.
Condensed examples of how firms structured a test around signed case economics rather than lead price.
Was buying low cost MVA leads from multiple vendors, many old, shared, or unqualified, and intake wasted time on leads that never signed. Tested an exclusive form fill program judged on cost per signed case instead of cost per lead. With fresher, exclusive, better documented leads, the team followed up faster and prioritized the strongest cases.
The biggest issue was speed to contact, prospects went cold before intake reached them. Tested qualified live transfers, screened before connecting to the team. Instead of chasing forms, intake spoke with prospects in real time, cut wasted follow up, and routed calls to its strongest closers with a same day sequence for unsigned but qualified prospects.
Wanted more signed cases but was cautious about lead gen risk after inconsistent prior campaigns. Explored a signed retainer model where validated cases are reviewed before approval. Rather than relying on raw leads, the partners evaluated value, documentation, and fit before committing.
Competing with other firms for the same prospects, many leads had already been contacted by several firms, frustrating intake and clients. Tested an exclusive model, one firm per lead, never shared or resold, with documentation and audit trail. Intake no longer had to open every call by overcoming the prospect's frustration, so conversations were cleaner and more professional.
Limited budget, could not afford months testing low quality vendors, and needed to know if MVA lead gen made financial sense. Used the unit economics approach: average fee, cost per lead, close rate, leads per month, cost per signed case, and net monthly value. The question shifted from can we get cheaper leads to what can we afford to pay to acquire a signed case profitably, which turned marketing expense into growth investment.